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The name Pygmalion originates from the Greek god, Pygmalion, whose notoriety stems from his love affair with the ivory statue he created.  The statue’s beauty mesmerized Pygmalion and enveloped his entire being.  He courted her with flowers, precious gifts and undying affection.

During the Festival of Aphrodite, Pygmalion passionately pronounced his commitment to his lover and vowed to unite in marriage.  Aphrodite trusted that Pygmalion’s love was true and blessed the statue with life.  Pygmalion showed his gratitude by executing his promise of marriage and everlasting love.

In 1913 George Bernard Shaw published a play, Pygmalion, which was produced as a film in 1938.  In 1955 Alan Lerner and Frederick Loewe adapted Shaw’s Pygmalion to create what is considered one of America’s greatest Broadway musicals, "My Fair Lady", staring Rex Harrison and Julie Andrews.  Nine years later, Lerner and Loewe’s musical became a film starring Rex Harrison and Audrey Hepburn and recipient of eight Academy Awards including Best Picture and Best Director. 

In Pygmalion as in My Fair Lady, the confident phoneticist Professor Henry Higgins wagers that under his tutelage, cockney flower girl Eliza Doolittle can pass for a duchess at the Embassy Ball.  So successful is Higgins that his self-proclaimed best student, Count Esteed Nepommuck, proclaims her a princess. 

Thus the name Pygmalion has come to mean transformation, a theme that has been repeated in Cinderella and the films Pretty Woman and Trading Places.  At Pygmalion Inc. our mission is to transform people into powerful communicators.

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