FOR IMMEDIATE RELEASE Media Contact: Al Martin, Publicist
Dearborn Trade Publishing
800/621-9621, ext. 4652
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UNLEASH THE POWER OF YOUR NEW BUSINESS PITCHES
Communication Expert Offers The Key to Generating Business With Winning Presentations
CHICAGO – Each day, more than 1 million business presentations are given in the United States alone. According to sales, media and speech expert Gary Hankins [link to Gary Hankins bio] whether or not those presentations turn into new business partners depends largely on the ability to communicate in a powerful, persuasive manner. That power to be persuasive and communicate effectively can often be more valuable than technical knowledge and expertise.
In his new book The Power of the Pitch: Transform Yourself into a More Persuasive Presenter and Win More Business [link to Reviews for The Power of the Pitch] (Dearborn Trade Publishing, January 2005, $22.95 paperback), Hankins details his proprietary “Pygmalion Presentation Process” and offers a time-tested formula he has used to coach thousands of sales professionals, Fortune 500 executives and sports personalities in making persuasive presentations and ultimately winning more business.
“Many professionals don’t place a premium on the power of their presentations,” Hankins says. “Typically, they spend most of their time prospecting, convincing decision-makers to see them and then preparing slides and proposals. They save the most important step of the sales process – preparing a powerful pitch that will win the business – for a hurried conversation on the way to the meeting.”
The principles in The Power of the Pitch can be used for a variety of presentation platforms: from job interviews, pitching creative concepts and client dinner meetings to sales and fundraising pitches. The book helps readers to:
Ø Overcome presentation anxiety
Ø Gain a prospect’s confidence within the first 30 seconds of a pitch
Ø Respond to objections or challenging questions from the audience
Ø Use technology such as Web conferencing to make a powerful pitch
Ø Use visuals as a powerful tool to win more business
Gary Hankins has more than 30 years of sales, media and professional speaking expertise. He began his career in the U.S. Army where he taught military personnel how to make winning presentations. He later became a top producer in the securities industry by speaking to audiences across the country and hosting his own radio and television programs in the Los Angeles market. In 1988, Hankins founded Pygmalion, Inc., to transform the way organizations and individuals communicate with clients and their prospects. He is consistently rated a top speaker by business and professional groups worldwide. For more information on Gary Hankins, visit www.pygmalioninc.com
The Power of the Pitch ($22.95, 352 pages, 7 ¼ x 9-inch paperback, ISBN: 0-7931-9439-3) will soon be available at neighborhood and online bookstores or by calling 800-245-2665. Dearborn Trade Publishing, a Kaplan Professional Company, is the nation’s premier trainer and information provider for business and financial leaders committed to profiting from breakthrough ideas. Kaplan Professional provides licensing and continuing education training, certification, professional development courses, and compliance tracking for financial services, legal, IT, and real estate professionals and corporations. Kaplan Professional is a unit of Kaplan, Inc., a wholly owned subsidiary of The Washington Post Company (NYSE: WPO).
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