Posted on May 15th, 2009
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You bet. Selling the benefit is just one part of the ISB Model. First discuss the prospect’s issues, then your solution and, finally, point out how your solution will benefit the prospect.
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Trackback by Marketing Automation - on January 1st, 2012 at 11:01 pm
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You bet. Selling the benefit is just one part of the ISB Model. First discuss the prospect’s issues, then your solution and, finally, point out how your solution will benefit the prospect.